SEO Traffic Generation — A Guide (2024)

Posted on : June, 14 2021 Author : Serpclix 7 min read

There’s no denying that the Internet search landscape is forever evolving. Google, the search engine used by around 92% of all Web users, constantly updates its search algorithms to deliver a better user experience - especially to mobile users.

While it’s possible to drive more traffic to a website using paid ads like PPC marketing, it makes sense to put most of your efforts into boosting organic visitors.

Why Boost Organic Search Referrals?

SEO Traffic Generation — A Guide (1)

Some people wrongly assume that organic traffic is pointless because you can simply “buy” traffic through various marketing and advertising mediums. However, organic traffic will always be the most important way to drive visitors to a website.

Why? The answer is simple: organic traffic is an essential way of determining that a website is functioning as it should. Plus, organic visitor traffic helps you to build an audience and keep your marketing costs down.

The Road to Organic SEO Success Is Essential But Isn't Easy

There is one fact that you must keep in mind, and that is, organic SEO is harder to achieve today than it was several years ago. That’s due to a combination of the following factors:

  • Search engine algorithm updates. Google updates its search algorithms several hundred times each year;
  • Search engine innovations. In recent years, Google has made it possible for people to search the Web in new ways, such as through smartphone apps, voice commands, and IoT devices;
  • Increased competition. Each year, over half a million new websites get launched on the World Wide Web.

There's No Viable Alternative to Organic Search

Another fact to consider is there is currently (and probably never will be) an alternative to organic search. The simple truth is, when people want to answer a question, they’ll type their query into a search engine.

Most people don’t automatically visit directories (remember those?), nor will they always find the answer to their questions in Wikipedia. Google and other search engines are still the definitive way for Internet users to find answers relevant to their questions.

Organic Traffic Is Highly-Qualified

When someone searches for something on a search engine, they will end up with relevant results. If one of the top relevant links happens to be to a page on your website, those people will most likely click or tap through to it.

Now, consider what might happen if you pay for search placements using Google Ads. Your ads should theoretically show up for relevant searches - but that doesn’t always happen. Consider the following example:

  1. Your website sells wallpaper with pictures of cartoon fish printed on them;
  2. Your PPC ads get triggered if someone searches for “cartoon fish wallpaper”;
  3. If you have the wrong ad settings, your ads could show up for search queries like:
    1. Fish;
    2. Cartoons;
    3. Windows wallpapers.
  4. Some of the traffic to your site via those ads can potentially be from irrelevant searches.

In contrast, if someone searches for “cartoon fish wallpaper” or “fish wallpaper,” such organic search engine referrals will be more relevant - and thus, you’ll have highly qualified prospects visiting your site.

The Secrets to SEO Traffic Success

Now that you understand why organic traffic plays such a pivotal role in boosting website visitor numbers, you will undoubtedly want to learn the “secrets” to SEO traffic success. The truth is, there aren’t any secrets but more tried and tested common sense techniques.

The following provides a definitive description of what you should be doing for SEO traffic generation:

Keyword Research

Arguably the most essential foundation step of improving any website’s SEO begins with keyword research. You need to find out what people search for and what will most likely drive them to click or tap on your website links.

For instance, if you run a website selling computer parts, people might search for things like:

  • PC case;
  • Hard drives;
  • SSD drives;
  • Motherboards;
  • RAM;
  • Windows 10 Professional.

You can use tools such as Keyword Planner in Google Ads and even Google Trends for inspiration.

Identify All Search Engine Query Opportunities

Have you noticed how Google no longer only brings up ten blue links in any search results pages? The search engine is undoubtedly trying to turn itself from a search engine into a knowledge base in several ways.

For example, it shows a “people also ask” box with related questions and answers underneath the top query result. It’ll also show other related visual elements like images on the right-hand side of desktop search engine results pages (SERPs).

With that in mind, you should consider the other search engine query opportunities to help you boost organic SEO visitors. Optimized images and videos are one such way to enhance your visitor numbers.

Optimize Your Content

Your content needs to provide a useful and rich user experience. Did you know there are many ways to achieve that goal? For instance, pages with a lot of text, images, and videos help provide a better experience to your visitors.

An on-page table of contents is also a good idea for in-depth pages, such as how-to articles, as is a comparison table. Other steps you can take include optimizing your meta description tags and having the right keyword density for each page.

Optimize Your Links

Both internal and external links are crucial to boosting your organic SEO. All links, internal and external, should be relevant. The aim is to increase the user experience by making site navigation easier, which, in turn, increases your search engine ranking.

Be sure to periodically check for “dead” internal links or external links going to pages that no longer exist on your site. With that latter, you should use “301 redirects” to send visitors to current, relevant content.

Monitor Your Search Engine Rankings

Finally, one essential task to carry out periodically is monitoring your search engine rankings. You can use many SEO tools to check where your pages rank for specific search terms and keywords.

That way, you will know which pages rank well and where there is room for improvement. You should also monitor your search engine rankings in collaboration with an analytics tool like Google Analytics.

Paid SEO Techniques to Enhance Organic SEO

While the emphasis should be on boosting your organic SEO, combining your work with paid SEO techniques for enhanced results and a higher ROI can also make sense. Here are three strategies to consider:

Online Sponsorship

You already know about techniques like PPC advertising. But did you know that you can work with social influencers, for example, to boost website traffic? Make sure you only work with relevant influencers for online sponsorship.

Online Collaborations

Another idea is to work with another brand and create a collaborative marketing effort. One idea might be to sell a limited edition product set containing your product and something else from another brand that complements what you offer.

Organic Clicks From SERPs

Lastly, you should consider paying for organic clicks from relevant SERPs. That’s because Google uses clicks or taps on SERPs as part of its search algorithms to add weight to specific results.

Learn the Basics of Generating Organic SEO Traffic, and How Buying Real Organic Clicks From Real Humans (Not Bots) Can Be an Effective SEO Strategy

Let’s face it: the last thing you want to do is end up having Google penalties because the search engine detects suspicious activity involving your website links. It can damage your SEO standing and even your brand’s reputation and credibility.

That’s why it makes sense to generate real organic traffic by having humans click or tap through to your website from relevant search queries. SerpClix is the world’s only service that provides real human beings to visit your site pages through relevant searches.

How Does SerpClix Work?

SerpClix has a hand-picked and vetted collective of over 100,000 people from all countries and languages to help you boost your SEO organic click goals. All searches and clicks/taps are 100% genuine and real, and no bots or VPNs get used.

When you place an order through the SerpClix website, real human “clickers” relevant to your specified region and language will begin searching for your desired keywords and clicking through to your website.

The SerpClix clickers use a web browser extension that tracks when, what, and how they search so that all orders are trackable and verifiable. When clickers visit your site, they will browse the page for a minimum of 60 seconds.

You can also specify an internal page for them to visit after clicking or tapping through to your site from Google. Once they complete the task, they will simply close the browser tab with your website on it and not click back or return to Google in the same browser session.

Find out more about how SerpClix can boost your organic click-through rate (CTR) and improve your SEO rankings with a free no-obligation trial.

Please note: there are no guarantees in search engine optimization, ever. There are innumerable factors that can affect search engine rankings. And, realistically, most sites should focus their efforts on traditional SEO before even thinking about using non-traditional techniques like SerpClix. All SEO efforts can involve an element of risk. Some techniques are certainly more risky than others. SerpClix employs real human clickers, so we think our service is far less risky than trying to use automated or robotic click methods. But, like all SEO strategies, there is an element of risk because Google’s algorithm is unknown and subject to change at any time. For more information please see our Buyer FAQs.

Get Started Today

It's easy to get started using SerpClix. Our offering is entirely self-service, and simple to use. Click orders are easy to create, and include a simple calculator to help you determine how many clicks to order based on your keyword and current ranking.

Our memberships are always month-to-month: no long-term contracts required.

Get started using SerpClix

SEO Traffic Generation — A Guide (2024)

FAQs

How to generate traffic with SEO? ›

6 Ways to Increase SEO Traffic
  1. Target the Right Keywords. Target keywords that are relevant to your site and that your target audience is already searching for. ...
  2. Nail the Search Intent. ...
  3. Produce High-Quality Content. ...
  4. Earn Quality Backlinks. ...
  5. Leverage On-Page SEO. ...
  6. Manage Your Technical SEO.
Mar 22, 2024

Which type of SEO allows generating traffic? ›

How SEO Generates Traffic. There are many different types of keywords to use in your client's content, but to increase their chances of ranking higher in the search results, focus on two main types of SEO strategies: on-page and off-page SEO.

How to do lead generation with SEO? ›

7 Ways To Effectively Generate Leads With SEO in 2024
  1. Do your keyword research. If you want your business to succeed, you must focus on lead generation. ...
  2. Optimize your website for search engines. ...
  3. Publish high-quality content. ...
  4. Promote your content. ...
  5. Link building. ...
  6. Monitor your results. ...
  7. Keep your website content updated.

How do you calculate traffic potential in SEO? ›

If we multiply the monthly search volume by the click-through rate estimate for the highest achievable ranking position, that gives us the traffic expectation for each keyword. Add these together, and we get the total traffic we can expect for the site. We're done!

Is SEO enough to get traffic? ›

You can generate substantial traffic from SEO alone, but not all traffic is equal. High-quality traffic (that includes users more likely to convert) offers better ROI, so you need to prioritize it. Plus, if you aren't an SEO expert, you may want to focus on other strategies to grow your website traffic efficiently.

What is the difference between lead generation and SEO? ›

SEO is focused on adjusting and editing the different aspects of your site so that it ranks high in search engines and drives more web traffic. Lead generation, on the other hand, has to do with increasing the number of customers and prospects for your business.

What is the best strategy for lead generation? ›

13 Lead Generation Strategies & Tactics That Work
  • Launch paid media campaigns. ...
  • Run retargeting and remarketing campaigns. ...
  • Go beyond Google and Facebook advertising. ...
  • Offer demos and presentations. ...
  • Use video marketing. ...
  • Use your business network. ...
  • Create a strategy for social media. ...
  • Try interactive content and gamification.
Sep 20, 2023

What is SEO generation? ›

SEO lead generation is the process of using search engine optimization strategies to attract and convert organic website visitors into potential customers or clients. A 2023 report by Ipsos and LinkedIn found that B2B leaders are allocating 36% of their marketing budget towards lead generation.

How long does it take to get SEO traffic? ›

SEO takes between three and six months to start showing results. In some cases, it can take up to a year to see consistent improvement from SEO. SEO is not an immediate fix — it requires time and effort to see improvements in rankings and traffic.

How to forecast SEO traffic? ›

How do you forecast SEO growth?
  1. Step 1: Pull search volume and rankings data for your target keywords. ...
  2. Step 2: Estimate traffic based on average CTR. ...
  3. Step 3: Estimate leads based on the average conversion rate. ...
  4. Step 4: Estimate sales based on average sales data. ...
  5. Step 5: Find revenue you can obtain from the sale.
Jul 12, 2023

How do I track SEO traffic? ›

The top 7 SEO metrics to track to evaluate your SEO performance
  1. Conversion rate. Conversion rate shows the quality of your organic traffic. ...
  2. Organic Traffic / Traffic sources. ...
  3. Keyword rankings. ...
  4. Click-through rate. ...
  5. Domain authority. ...
  6. Time on page / Average time per session. ...
  7. Backlinks.

How does SEO give you traffic? ›

SEO traffic is when people visit a website by finding it through search engines like Google or Bing. They search using keywords, and the search engine shows them websites that match. If a website ranks high on the search results, it gets more SEO traffic.

How much does SEO increase traffic? ›

The average SEO campaign generates 1000 percent more traffic than the average social media campaign. In other words, you can't afford to let your SEO strategy fall by the wayside.

Does SEO increase direct traffic? ›

The Relationship Between Traffic and SEO. Usually, when we talk about SEO, increased traffic is often the byproduct of good SEO. The hope is that by making sure that your pages are optimized for specific keyword phrases, Google will rank your content, thus increasing your organic traffic.

How long does it take to get traffic from SEO? ›

SEO takes between three and six months to start showing results. In some cases, it can take up to a year to see consistent improvement from SEO.

Top Articles
Latest Posts
Recommended Articles
Article information

Author: Domingo Moore

Last Updated:

Views: 5691

Rating: 4.2 / 5 (73 voted)

Reviews: 88% of readers found this page helpful

Author information

Name: Domingo Moore

Birthday: 1997-05-20

Address: 6485 Kohler Route, Antonioton, VT 77375-0299

Phone: +3213869077934

Job: Sales Analyst

Hobby: Kayaking, Roller skating, Cabaret, Rugby, Homebrewing, Creative writing, amateur radio

Introduction: My name is Domingo Moore, I am a attractive, gorgeous, funny, jolly, spotless, nice, fantastic person who loves writing and wants to share my knowledge and understanding with you.